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1993. Fred Hayman Outside His Famous Store With His Alsatian " Chumley" And Yellow Mercedes Convertible (Photo By Paul Harris/Getty Images)

The godfather of Beverley Hills: how Fred Hayman dressed Hollywood

Jeffrey Podolsky shares the story of Fred Hayman, the man who put Beverly Hills on the map thanks to his store Giorgio, his innovations and extravagances, and how he pioneered red-carpet dressing for the Academy Awards.

BY Jeffrey Podolsky



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